» Philip Ball appears to have written the book I've been planning for years - except he's making the case and I was going to attack it. Damn. Memo to self: Procrastination is the thief of time. And time is money.
Guardian: In a series of short, bright chapters, Ball mines the specialist journals to provide the very latest applications of "social physics" to urban planning, the movement of pedestrians and motor traffic, stock price movements, trade, the rise and fall of corporations, diplomacy, political alliances, voting patterns, the composition of city neighbourhoods, criminology, matrimony, the transmission of culture and fashion, circles of acquaintance, the internet, sexual epidemiology, weapons of mass destruction. It soon becomes clear that this is not physics, but something that only looks and sounds and tastes and smells a bit like physics.
Independent: The logical problems upon which the classical political economists went to work have largely been resolved or sidelined. The pressing questions at the beginning of the 21st century - among them the way that we approach risk, the state of the environment, the progress of globalisation and the effects of the politics of human rights - are very different, but just as prone to riddle and wrong-headedness. Ball's search for a "social physics" is a rousing call-to- arms, and an elegant answer to the shallow tradition of British empiricism, for whom everything beyond the immediately observable comes as an uninvited surprise.