February 19, 2004

» "Near-beers" launched in Bangladesh and Japan

Bangladesh: It looks like beer, it tastes like beer, but in law at least it is a malt beverage.

A company in Bangladesh believes it has found a legal loophole to get around the Islamic country's ban on alcoholic drinks.

Japan: Coca-Cola's Japanese unit will introduce a beer-tasting drink next month, but one with almost no alcohol.

The carbonated beverage will be called Sky Malt and will be the first of two alcohol-flavored offerings on the way. In May, Coke Japan plans to sell a brand called Sokkahappo that will taste like a cocktail.