The Walkman is the watermelon seed on which the music empire slipped and fell, according to Jennifer Brayton, assistant professor of sociology at Ryerson, a specialist in technology and media studies, and a DJ for 20 years.
“If you didn’t want to listen to pre-made tapes manufactured by record companies, you could suddenly make your own and take them wherever you travelled, and put the music to all kinds of uses, as an accompaniment to walking, exercising, commuting, sailing a boat.
“It gave young urban people a new kind of geographical freedom, a world without parental supervision, an environment they could make to their own liking.”
But the self-creation of personal musical landscapes is anathema to the recording industry, a threat to its revenue, and the industry fought back by lobbying successfully for levies on blank tape and blank CDs, Brayton says, but ultimately to no avail.
“The Walkman and its digital offspring have changed the way music is made and marketed now by millions of individual artists working as independent businesspeople. They brought an end to music as a monolithic industry.”
The emphasis is mine: that phrase is a perfect distillation of what I hate — what I’ve always hated — about the music industry. From a good article about the influence of personal musical technology (one of several published recently). But it goes on:
And the machines invite an odd sort of social overture, she adds. “You see kids asking each other what they’re listening to on their headphones, implying a sense of sharing but without the actual experience. Music used to be a communal experience. The technology initiated by the Walkman hasn’t increased social connections. Quite the opposite.”
Marshall McLuhan observed 50 years ago that the more technology humans use, the more isolated they become, notes Bhesham Sharma, a musicologist at University of Western Ontario and author of Music And Culture In The Age Of Mechanical Reproduction.
“And the Walkman embodies that notion: It is a remarkably alienating device whose key effect was to change music from a communal event to a personal experience. Because music resides in the cognitive faculties of the individual, it provides the means to construct a customized soundscape that can inspire the listener, trigger all kinds of sensations at will in an environment that shuts out the world. In fact, the world is at odds with the user.”
My emphasis again, and I’m not sure this is true. The emergence of the new technology has spawned a plethora of new ways to share the musical experience that go way beyond simple P2P file-swapping. Why is it so much easier to focus on technology’s supposed role in fostering our alienation from those in close physical proximity, rather than its role in encouraging us to preserve and extend our social bonds with those who are physically distant?
Isn’t it better to celebrate the fact that I can now invite friends hundreds or thousands of miles away to enter my personal musical landscape, rather than mourning the fact that I no longer have to share a random ambient environment with disinterested strangers?









